Shoes Where Form Finally Meets Function

Some people roll out of bed in the morning without a thought as to what they are going to wear for the day. Others are very calculated about choosing just the right outfit for the task at hand. Whether it's heading to work in a corporate office environment, bouncing over to the gym for an intense workout or gearing up for a full day of errands with the kids in tow, there’s a footwear style and design for every activity you've got.

It used to be that functional shoes were a little rough around the edges. Sure, the utility was there, but the designs often lacked the aesthetics that shoe lovers, shoppers and fashion-conscious women actually wanted to wear. Nowadays, all that’s changed as brands are giving consumers more of what they want to look and feel good.

Take for example EMU boots. When the brand introduced its products in Australia, the primary goal was to create a quality product that kept you warm and protected in harsh natural environments. Fifteen years later, the Emu boots phenomenon has crossed continents and enjoyed much success here in the U.S. with celebs like Cameron Diaz and Julia Roberts as fans. The A-list interest for this functional product has propelled it into the fashion world, making Emu boots a staple for all seasons. Interestingly, even though the sheepskin material makes the product ideal for fall and winter, wearers are often seen sporting the boots well into spring.

Import Born shoes is also makes waves with their imported (from Sweden) shoes that offer hand craftsmanship and also supreme comfort. Available through online retailers, don't expect to pay premium prices for these wearable works of art. Discount Born shoes are available in a wide range of styles for women, from the classic clog to the ballet flat to sandals that would be the perfect complement to any summer sundress, and for men, including oxfords, loafers and sports shoes.

Another example of a brand that has embraced form meets function is New Balance. With the introduction of New Balance toning shoes, the company started competing in a different market, playing not only in the tennis shoe category, but also alongside fitness products that promote muscle activation and calorie burn. A huge success for the female market, the company has already received interest on expanding the line to include men's New Balance toning shoes as well.